Businesses Fail to Capture $10M+ in Potential Revenue due to Poorly Managed Data Archives

Iron Mountain Study Shows Data Archives Represent Blind Spot, Business Opportunity for Most Organisations

London, UK — June 24, 2015 — Iron Mountain (NYSE: IRM) today announced the results of the landmark study , “Mining for Insight: Re-Discovering the Data Archive,” an IDC white paper, sponsored by Iron Mountain. The results confirm every executive’s worst nightmare: Organisations of all sizes and across industries are drowning in data, unable to effectively mine their data archives for key insights that could ultimately improve business outcomes. However, the findings also indicate that a subset of organisations are in fact successfully leveraging their data archives and the benefits are impressive – as much as an additional $10M (£6.4M) in revenue from streamlined IT and customer service operations.

To see the full results of the research, please visit:

The research reveals that organisations with a well-defined data archive process stand to realise value from two potential avenues: cost savings and added revenue from monetising archives. On the savings front, more than half of the organisations polled realised $1M (£640,000) or more in savings over the past year from risk mitigation and avoidance of litigation, with the top 21 per cent reporting savings of more than $10M (£6.4M). Similarly, 44 per cent of organisations reaped $1M (£640,000) or more in savings stemming from reduced operational or capital costs, with the top 18 per cent capturing more than $10M (£6.4M).

More striking is an organisation’s ability to draw new revenue from an effectively managed data archive. While 39 per cent of companies surveyed benefitted from an additional $1M (£640,000) or more in revenue, the top 15 per cent gained more than $10M (£6.4M). On average, companies polled saw an additional $7.5M (£4.8M) in new revenue streams from their data archive.

Despite leaving money on the table, the majority of organisations – 76 per cent – believe they are already maximising the value of their archives, making data archiving a real blind spot for business leaders. With only 38 per cent of companies using archives for business analysis, a critical process to drive additional revenue by better understanding markets, improving products and service delivery and better serving customers, it’s clear that the majority of respondents are not truly leveraging the power of their archive.

Of the 24 per cent of businesses that acknowledge they could be leveraging their archives more effectively, nearly three quarters believe they could be extracting two times or more value than they realise today, with more than a quarter believing they could gain five times or more value.

To help organisations bridge the disconnect between perception and reality, Iron Mountain and IDC recommend organisations implement the following processes:

  • Hire a Chief Data Officer to oversee and derive value from the data archive, while working closely with the Chief Operating and Chief Information Officers to set long-term business and data strategies.
  • Develop Information Maps of all data sources and repositories (and their value) across the organisation.
  • Implement a holistic, consistent archiving strategy that addresses data retention schedules, use cases, the value of data, necessary accessibility and archive costs.
  • Consider working with a third party vendor with specific expertise to help optimise your archiving solution while freeing up internal IT resources to focus on more strategic and innovative work.

Other Key Findings

  • More data, more problems: Most companies maintain six or more electronic archives, storing a range of structured and unstructured data.
  • Process makes perfect: A staggering 88 per cent of organisations lack a uniform process for archiving across data types, making it hard to identify and access important information when needed.
  • Organisations panic when confronting information overload: Without a clear process and pressure from the top to implement Big Data programmes, more than 40 per cent of organisations simply archive everything to avoid investing time and resources upfront to determine what’s truly important.
  • Unclear archiving processes make data unusable: Over time, companies archiving everything quickly amass “data swamps,” making data hard to find when needed, as opposed to the “data lakes” many businesses aspire to create with a crystal clear data archiving strategy for quick and easy information retrieval.

Iron Mountain Quote

Eileen Sweeney, Senior Vice President and General Manager, Data Management, Iron Mountain

“Data archiving isn’t just about meeting legal and compliance requirements anymore. The research shows that there are real financial benefits to be realised by implementing an effective data archiving strategy. To truly leverage the power of enterprise information, organisations must first take a hard look at their data management programme. Even organisations with advanced archiving processes can stand to gain cost savings and additional revenue streams.”

IDC Quote

Sean Pike, Program Director, eDiscovery and Information Governance Research, IDC

“There’s a real disconnect between the value people think they’re currently realising from their archives and the potential additional revenue they could stand to gain by simply managing their data more effectively. However, organisations of all sizes and across all industries can expect to see an uptick in revenue and cost savings by revisiting their archives to fulfil business objectives. This is especially critical in today’s information-driven economy, where the key to success or failure comes down to how effectively businesses can manage data and how quickly they can act on that information.”

About Iron Mountain

Iron Mountain Incorporated (NYSE: IRM) is a leading provider of storage and information management services. The company’s real estate network of over 67 million square feet across more than 1,000 facilities in 36 countries allows it to serve customers with speed and accuracy. And its solutions for records management, data management and document management help organisations to lower storage costs, comply with regulations, recover from disaster, and better use their information for business advantage. Founded in 1951, Iron Mountain stores and protects billions of information assets, including business documents, backup tapes, electronic files and medical data. Visit for more information.

IDC for Iron Mountain. IDC surveyed 1,011 members of senior and executive management involved in data archiving from organisations with more than 500 employees across the banking, manufacturing, healthcare, retail/wholesale, professional services, broadcast/telecommunication, IT, education/government and the construction/transport/energy/utility industries. Participating countries include the United States, Canada, the United Kingdom, France, Spain, Netherlands, Germany and Australia. Respondents were from IT departments and Legal/Compliance departments as well as lines of business. They were asked about their current archiving strategies and processes, the business value of their data archives and how satisfied they are with their access to archived information for a variety of business use cases.