Iron Mountain named UK Business Superbrand 2015
Storage and information management company recognised as one of the UK’s strongest brands
London, UK – 16 March 2015. The Centre for Brand Analysis (TCBA) has once again selected storage and information management company Iron Mountain as one of the UK’s top Business Superbrands. The annual survey has been identifying the UK’s leading business brands since 2001, naming the UK’s strongest brands in their respective areas of business.
Recognition as a Superbrand is a reflection of the continued growth in awareness and appeal of Iron Mountain’s information storage and management services. This awareness has been driven by Iron Mountain’s integrated marketing and public relations strategy, developed to target mid-market businesses across Europe and North America, and support the company’s growth into new markets.
As part of this strategy, and to enhance brand appeal to the target audience, a mix of thought-leadership, customer-focused and research-driven content is developed to help educate business leaders about the challenges associated with managing large volumes of information and draw attention to the added value that information can bring to a business when it is managed well.
“For The Centre for Brand Analysis to name Iron Mountain as a Business Superbrand for the third year running is evidence that our brand has become a recognised leader in storage and information management. While we have been a well-established brand in the US for years, it is only recently that we have built significant awareness of our brand in Europe. The accolade is testament to the hard work of Iron Mountain employees, who deliver the highest quality of service to our customers, and to the success of our integrated marketing and PR strategy,” explains Paul Doody, VP of Global Marketing at Iron Mountain.
“Our investment in research and thought leadership content allows us to share our information storage, management and security expertise with different audiences from records and information professionals to the business owners and the C-suite. Through this research we deliver insight on industry trends and issues to our customers as we help them understand the value and risk associated with their information assets, and advise them on how best to preserve and protect their information in all formats.”
Stephen Cheliotis, Chairman of the Business Superbrands Council said, “Having a strong reputation is as essential in business-business markets as in business-consumer markets. That said it is often ignored by management, or certainly lower in the list of priorities for many business-business companies, meaning they miss out on the clear benefits a strong brand provides. Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognisable, powerful and respected brand. The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavours and creates a virtuous circle that will further reaffirm their positive position relative to peers.”
The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction.
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) is a leading provider of storage and information management solutions. The company's real estate network of over 64 million square feet across more than 1,000 facilities in 36 countries allows it to serve customers around the world. And its solutions for records management, data backup and recovery, document management and secure shredding help organizations to lower storage costs, comply with regulations, recover from disaster, and better use their information for business advantage. Founded in 1951, Iron Mountain stores and protects billions of information assets, including business documents, backup tapes, electronic files and medical data. Visit www.ironmountain.co.uk for more information.
For further information contact:
T: +32 (0) 470 901 952
T: +44 (0) 118 909 0909