The Challenge To The Mid-Market
A silent storm is surging across a landscape of legacy IT systems, outdated information management processes and rigid inter-departmental data silos; tearing them apart. This storm is called big data. Across Europe, mid-market firms are struggling to cope, overwhelmed by the volume and variety of information impacting the business. What can they do to meet the challenge and why is it so important that they do?
Earlier this year we set out to discover how mid-market firms in Europe feel about big data. We wanted to understand their hopes and concerns, and to gain an insight into the practical, everyday realities mid-market IT departments are facing when it comes to managing big data. We spoke to 760 front line information managers in different departments and business sectors in the UK, France, Germany, Hungary, the Netherlands and Spain.
A broadly consistent picture emerged of well-informed companies eager to embrace the potential of big data across the business; but hampered by under-resourced IT departments and looking for outside help to cope with the rapidly increasing volume of information.