Seizing the information advantage: how organisations can unlock insight and value from the information they hold

Iron Mountain and PwC have created the first-ever value index to measure how effectively businesses manage their information for competitive advantage. The index is based on surveys completed by 1,800 senior business leaders in Canada, the United States, France, Germany, Spain, the Netherlands and the UK. The purpose of the research is to determine:

  • the level of information value awareness
  • how extracting information value is prioritised
  • how much value is extracted
  • the impact of processes, governance and culture
  • the use of skills and tools

The findings indicate businesses almost universally share the ambition of maximising information value, but most lack the skills, technology and business culture needed to take full advantage of their information assets.

The whitepaper provides an overview of the changing information landscape, a full analysis of the research and practical advice on delivering change.